One of the primary goals of every call center is to provide exceptional customer service, whether through live chat, SMS, email, or the phone. With an array of tech tools, they can now deliver these services more efficiently. And since we’re no longer in the dinosaur age of telecommunications, when agents had to pull records from filing cabinets, the processes involved in customer support delivery have become easier to carry out. Nowadays, agents can handle queries and complaints in a faster way. Tracking and keeping customers’ information has also become a lot easier, since technology allowed us to automate some basic functions.